Marketo Certified Expert : MCE

  • Exam Code: MCE
  • Exam Name: Marketo Certified Expert Exam
  • Updated: Jun 11, 2026
  • Q & A: 77 Questions and Answers

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About Marketo MCE Exam

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Objectives of MCE Exam

Given the circumstances, recognize the types of programs and appropriate networks. Identify the effect of adding custom labels to a schedule. Determine exactly how to configure programs to generate indicators of success. Offer a situation or screenshot of a channel, identify permanent changes in the schedule that are possible. Provide a circumstance, identify when the recipient's time zone feature can be used in a program, and also how it is likely to affect program participants. Provide a scenario, recognize how to test emails using email program A / B exam and champion/challenger exam. If there are any circumstances regarding the development of a participation program, identify the configurations that must be in place for the initial casting to take place. Provided a scenario related to a tiring prospect engagement schedule, identify what happens if additional content is added to the feed. Provide an assistance program, recognize the importance of adding, briefly interrupting, and removing people from the program. Offer an interaction program with many flows, identify exactly how flows should be configured, and guidelines for shifts. Determine the types of resources that can be used in a participation program. Deliver a scenario using a webinar system, identify registration time options and attendee information. Know how to submit a webinar review that includes the special link to the webinar these are all questions covered in MCE Dumps. Whenever a circumstance determines the correct configuration for intelligent design. Given a screenshot of a smart campaign, acknowledge the resulting impact on a particular person in the data source. Identify the scenarios in which the request project flow action should be used, as well as the correct settings for those scenarios.

A scenario was proposed in which a potential customer is considered ready for sale, identifying the modalities that can be connected to the sale. Identify a circumstance in which a web link is not required to unsubscribe. Identify the use of functional and non-operational emails for occasional invitations, confirmations, and suggestions. Propose a circumstance related to a type, just identify how to determine which prospects have filled out the form on a detailed web page. Recognize the differences between the use of local and global touchdown web pages. Identify how to change the LINK of a success page. Proposal of a situation with rules for exposing forms, determining how the form should be configured for the correct display of the dependent fields. Determine the purpose and value of using progressive profiling. Recognize the purpose of the hidden love fields and the methods to occupy them. Identify how to display the thank you pages using options based on the information accumulated in a form.

Marketo MCE Exam Syllabus Topics:
TopicDetails
Topic 1
  • Know about Channelsand TagsIgnored Fields and Blocked Field Updates during List Import
  • Add social tools to landing pages:Social buttons
Topic 2
  • Build Smart Lists and start segmenting: Create and Change Views for Lists and Smart Lists
  • Upload a list of leads: Import a List of Leads
Topic 3
  • Understand standard system Smart Lists and create Smart Lists to segment leads
  • Customer Data, Leads and Lists Topics
Topic 4
  • Define a foldering and naming protocol consistent with Marketo’s best practices
  • Configure fields for data integrity Create a Program Channel
Topic 5
  • Basics of Marketo Program Campaign flows: basic email, auto response, lead nurture, webinar
  • Import lists needed for marketing programs
Topic 6
  • Identify junk data, learn about merge
  • de-dupe:Working with Duplicate Leads
  • Control your Lead Database: Data Management
Topic 7
  • How to send out an email when a lead fills out a form: Email Auto Response
  • Configure email settings:Block Field Overwrites: Identify which Fields should not Overwrite
Topic 8
  • Working with Channels: Create a Program Channel
  • Check a lead’s activity: Reviewing Lead Details
Topic 9
  • Learn how a lead status goes from anonymous to known and how to change a lead status
  • Create a custom view of leads: Custom Tab for Lead Detail
Topic 10
  • Set, create, and edit user roles and assign them to users: Managing User Roles and Permissions
  • Renaming Marketo Assets: Rename Marketo Assets

Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf

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